Link | Forrester Consulting: It Pays To Be An Experience-Led Business
https://www.cmo.com/features/articles/2018/4/26/forrester-consulting-it-pays-to-be-an-experience-led-business.html
Link | Millennials Are Drinking Less—But Still Not Sober – The Atlantic
https://www.theatlantic.com/health/archive/2019/04/millennials-sober-sick-of-drinking/586186/
Link | Defining Growth Design: The Guide to the Role Most Startups are Missing
https://firstround.com/review/defining-growth-design-the-guide-to-the-role-most-startups-are-missing/